GAFCON – Game Over or New Game?
One of the most interesting people I ever listened to was an advertising executive, talking to a class studying Fashion and Design with Marketing, back in the 1980s. This man had a better grasp of human motivation than anyone I’ve ever met, before or since.
The reason, however, was self-evident: his livelihood depended on understanding what made people tick. Hence he knew (for example) that because 80% of men’s underwear was bought by women, the advertising and packaging needed to be aimed at them.
Another social group with an excellent grasp of human nature is journalists, and for much the same reason: they need a nose for a story, without which they cannot sell the papers that pay their wages. And it is this light that we might interpret the absence of journalists at the recent GAFCON primates press conference.
Some have read this as indicating that GAFCON is washed up. Personally, I believe it is rather because the national press now recognize there is no story in the division of the Anglican Communion — not because the Communion has survived the pressures of recent years but because it quite evidently has not. As a headline, ‘Anglican Communion Faces Split’ is now entirely on a par with ‘Dog Bites Man’. Read more
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