The ‘ultrasound’ Jesus of the ‘Christmas starts with Christ’ campaign is a reminder to reflect on the meaning of the incarnation
By Peter Saunders, CMF
The creators of the 2010 ‘Christmas Starts With Christ' campaign say that its purpose is to bring attention to the true meaning of the holiday season by putting the message of Christ’s birth in a modern context. ‘He’s on His Way’, it declares.
But the image of the ultrasound ‘Christ’ in his mother’s womb that has been launched on thousands of billboards and other advertising venues in the UK and in other countries around the globe, also subtly showcases the fact that Jesus Christ was once an unborn child in need of protection to ensure his birth and ultimate mission in his life on earth.
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