More than 100 aid organisations have come together to launch a campaign against hunger to coincide with the UK's role heading the G8 this year.
The Enough Food For Everyone IF campaign is the UK agencies' biggest joint mobilisation since Make Poverty History in 2005.
Justin Forsyth, head of Save the Children, said: "We could be the first generation to end hunger for ever".
Global figures including Bill Gates and Desmond Tutu are backing the efforts.
Mr Forsyth said: "We didn't make poverty history in 2005 but we did make big strides forward. We lifted millions out of poverty. The Achilles heel of that progress is hunger."
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